Main risks
Legally protecting the intellectual property of BetterCare's software technology can present challenges (but they can be overcome) that prevent an insurmountable barrier to entry for current and future competitors. To maintain a competitive advantage, BetterCare must be able to enter the market and establish a strong presence ahead of its competitors.
Furthermore, accessing markets in other countries, especially the US market, always poses difficulties. It will be crucial for BetterCare to obtain FDA approval and establish relationships with local partners and distributors to facilitate the sale of their technology to US hospitals in a faster and more efficient manner.